Daniel Herscovici
Dan Herscovici is the President and Chief Executive Officer of Plume, the creator of the world's first SaaS experience platform for communications service providers. A growth-focused executive and product innovator, Dan’s scaled technologies that transform how millions of people connect and delivered measurable business results.
At Comcast, Dan led groundbreaking ventures, co-founding Xfinity Home and launching Xfinity WiFi, which grew to over 18 million hotspots and became one of the largest residential WiFi networks in the world. These products helped redefine broadband and smart home experiences for households nationwide.
As a Partner at Edison Partners, he worked with high-growth companies like Recycle Track Systems, Lawnstarter, and MacroFab. He helped teams navigate critical inflection points and align strategy with execution to accelerate scale.
Today at Plume, Dan leads the company’s next chapter of innovation and expansion. He is guiding a global platform that powers personalized, secure, and adaptive experiences in more than 55 million homes across 45 countries, through partnerships with hundreds of communications service providers.
With an engineering background and an MBA from Wharton, Dan brings both technical fluency and strategic clarity to every challenge. The son of Romanian immigrants, he credits their sacrifices as the foundation of his drive, grit, and commitment to building what’s next
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